There might be hardly anyone who doesn’t have an email ID, it’s the most basic social platform, if not for sending and receiving emails, then, surely for logging in elsewhere. Thus, almost everyone uses email IDs. Now coming to email marketing, it is the most common channel of marketing to promote any brand or business. Besides, it is affordable, easy to manage, lets you get more engaged with your audience, ascends brand awareness, provides better ROI than other marketing channels, and so on.

Having said this, it is still a tricky job to figure out which email marketing software is best for you. Let’s have a look at these 5 top email marketing software:

• ConvertKit:

It is an all-rounder email marketing software. It can be efficiently used by creators, bloggers, as well as eCommerce businesses. It provides a smooth experience with a diversity of features. CovertKit provides beautiful templates, keeps an eye on your spam protection, lets you add up a landing page or signup form page, can automate your sales funnels, assemble and organize your subscribers, and makes you earn from your newsletters. Its free version can accept up to 300 subscribers. It paid version starts just at $9 per month.

• Mailchimp:

It is specifically designed for small businesses, that want highly designed emails for their brands with least to no effort. Mailchimp is highly customizable with more than 100+ ready-to-use templates. A/B testings are available in the paid version. Automated emails are there as well. Besides, it is best for large audiences and has additional detailing features. Its free version accepts up to 1500 subscribers and the paid plan starts at $11 per month.

• SendInBlue:

It is one of the most trusted emailing software used worldwide. It can be used for various business communications such as Facebook, SMS, Chat, Whatsapp, etc. Any type of ads campaigns can be made outstanding using this software. It hardly takes any time in preparing the most professional-looking email templates using this software with the help of its email builder. Besides, it has an amazing combination of features such as a customized inbox, through which you can always keep a track of your email history, 50+ pre-designed responsive emailing templates, a built-in inbox, chats, etc. One can send up to 300 emails in a day, in the free version. However, in the paid one, up to 10,000 emails can be sent smoothly for just $25 monthly.

• EmailOctopus:

It is the most simple-to-use email marketing software. It offers email automation for bomb email campaigns. Besides, it smartly utilizes insights to mold the subscribers into the target audience. EmailOctopus can anytime make a landing page to promote your brand, through its landing page builder. You can easily design your email templates with their drag-and-drop feature. It is ideal for medium to large-sized businesses and brands. It has this huge free plan that accepts up to 2,500 subscribers and lets you send 10,000 emails per month. Its paid plan starts at just $8 per month.

• Drip:

It is an advanced email marketing software and is perfectly suitable for large eCommerce platforms. It shows this smooth integration with many eCommerce platforms. You can easily customize your email list based on aspects like clicks, opened emails, purchases, etc. Apart from email, it also seamlessly manages SMS marketing for promotional deals reminders, etc. It directly connects to your eCommerce platform for a better experience. There is also a feature of SMS automation. It offers a free trial and has a paid plan of $39 per month.