What Are The Rules of Writing Effective Business E-Mails?
What Are The Rules of Writing Effective Business E-Mails?
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Developing effective business-to-business (B2B) e-mail marketing messages is significantly different than developing business-to-consumer (B2C) e-mails. That is why, after writing extensively about consumer-oriented e-mails in past columns, I’ll now address B2B communications.
As I’m sure you know from your own personal experience, business people who receive e-mail want to know the point as quickly as possible. They don’t have time to read through a lot of copy unless something immediately captures their interest. They don’t appreciate fluff and spin, just benefits and facts. Keeping this in mind, here are my 20 rules for writing effective business e-mail messages: